Amy Porterfield
Original content is the secret sauce that’ll help you grow your business and build an audience of raving fans. I encourage you to create original content every single week and post it on your content platform of choice -- whether it’s a blog, podcast, video, Q&A session, or something else!
Here are a few of my favorite resources to help you create and deliver your weekly content.
WordPress is the most popular blogging and website platform in the world -- and guess what? It’s completely free. People love WordPress for its ease of customization, mobile readiness, content management capabilities, security features, and powerful SEO capabilities. Plus, with its endless plugin options, you can create and deliver content quickly and easily.
Not only is Bluehost one of the most powerful hosting platforms out there, but you can also use it to build your WordPress website! I love it because it’s like a ‘one-stop-shop,’ with an extensive marketplace of design themes, a collection of incredible images for you to choose from when creating your content, and an easy drag-and-drop editor.
From cameras to lighting to teleprompters and more, here are my best recommendations for podcast recording and video equipment. These tools are easy to use, intuitive, and do all the heavy “tech” lifting so you’re able to focus on what you do best -- sharing your expertise.
Starting a podcast has never been easier. Libsyn allows you to share your unique voice with the world by creating and recording episodes, and publishing them on the most popular podcast directories.
Cultivating real connection with your audience has never been more important than it is now -- and creating an online community is a great way to build relationships and affinity for you and your brand. Members are highly targeted, so your online community is also an excellent source to get leads for your webinars, freebies, and products.
Hosting office hours or Q&A sessions are an excellent way for your ideal community to get their questions answered by you personally and in a timely fashion. These sessions are also a good resource for anyone attending to find out more about certain topics. All you need is a live streaming platform (like Instagram or Zoom), and a Google Form or SurveyMonkey to collect questions in advance.