Amy Porterfield
Online Resource Center
ONLINE COMMUNITY SOFTWARE
An online community is a digital space where people interested in your expertise gather to share information and hear from you. They’re one of the keys to engaging with your audience in a real, authentic way -- which is a very big part of growing your business. Not to mention, online communities are a great place to learn about your audience’s likes, dislikes, wants and needs, so you can create content that serves them in the best way possible.
Here are my top picks for online communities:
Facebook Groups are the giant in the room for good reason: They’re free, and the platform makes it really easy to build engagement with your Ideal Customer Avatar. They have been crucial to me as I’ve built my business over the years -- in fact, I’ve had several different Facebook groups, from free groups for my podcast listeners, to private groups for students of my courses.
Geneva is an all-in-one communication app designed for organized, ongoing conversations. It combines some of the best features of Clubhouse, Twitter, and Reddit, making it an ideal space to foster new communities based on shared interests (aka, the topic of your business or side hustle!). Launched in 2020, the audience for Geneva is small but mighty -- and highly engaged.
